How your customers find you.

Successful online marketing campaigns depend on various tactics to drive traffic and convert customers. Some of our clients utilize all of the following tools, while others benefit from a different mix.

Search Engine Marketing (SEM)  – The key to SEM is understanding its various applications and impact on attribution models. We apply pay-per-click (PPC) best practices to optimize campaigns, drawing from years of experience with search engines like Google, Yahoo!, and Ask.com. Our process includes keyword research, competitive analysis, shopping feed development, and multivariate testing. We also utilize management and measurement tools such as Google AdWords, Google Analytics, Omniture, Coremetrics, Atlas, and Doubleclick.

Search Engine Optimization (SEO)  – We employ a W3C-certified team of specialists to handle the research, testing, and implementation of advanced SEO strategies to increase the volume and improve the quality of organic traffic on your website. Our process includes competitive analysis, monitoring algorithmic changes, social media, page rank sculpting, generating in-bound links, and "social bookmarking." We also handle reporting with customized, proprietary management tools as well as Google Analytics, Web Position Gold, Omniture, and Coremetrics.

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Affiliate Marketing  – Since affiliate marketing was in its infancy, we've worked with a variety of partners across multiple categories. Today, we rely on leading networks, including Commission Junction, Linkshare, and Performics, to successfully develop and launch your program. More than managers, we act as brand stewards, constantly screening, policing, and rewarding affiliates. And to ensure we maximize your ROI, we identify "super" affiliates for unique marketing opportunities.

Email Marketing  – We create comprehensive CAN-SPAM-compliant email strategies to fit your specific needs – retention, sales, prospecting, and customer service automation. We have extensive experience in list building, renting, and buying in association with top vendors, such as Walter Karl, Return Path, Info USA, and World Data. Key service providers like Cooler, Blue Hornet, and Silver Pop allow us to track and collect data such as deliverability, open rates, and clicks.