We create and execute online programs to reach your audience via both broad networks and niche websites. Our media planning expertise spans popular tools, such as Comscore, @plan, and Net Ratings, as well as tracking software that allows us to mine data and optimize campaigns.

From rich media to social media, we focus on exploiting the online medium to spur engagement, reinforce branding, and create a "halo effect" on performance marketing campaigns. In addition, we rely on customized engagement metrics to measure campaign effectiveness.

We engage large-scale markets via individualized online communications to target specific customers on a cost-per-acquisition (CPA) basis. Whether it's a lead-generation or conversion-based campaign, our multitier approach to attribution in performance marketing ensures the transparency of media ROI.

Our online display advertising campaigns – both branding and performance – target specific objectives within the client conversion funnel. We tackle planning and buying as well as customized tracking infrastructure and attribution models.

We secure high impact video placements in a variety of units – pre-roll, rich media advertising, expandables, and video players – to engage entertainment-hungry consumers on major networks as well as popular "direct" websites.

Exploiting accessible and scalable publishing technology, we build your brand's equity with the help of advocates and influencers. We start by creating a social media marketing roadmap to transition brand engagement from a "push" to a "pull" model. From there, we explore viral marketing strategies and establish success factors. Finally, we determine which social media services are best aligned with your campaign objectives, including Facebook, Twitter, LinkedIn, and blogging.

We apply best practices to optimize search engine marketing (SEM) campaigns, drawing from vast experience with major search engines. In addition to day-to-day campaign management and optimization, our SEM services include keyword research, shopping feed development, and extensive testing (e.g., ad copy, landing page, geographical, time, and day-parting). Finally, we use best-of-breed SEM tools across all engines, analytics platforms, and research outlets.

We work to increase and improve the quality of traffic to your website through competitive search engine optimization (SEO) analysis, on-site optimization (e.g., content, tags, and directory structure), offsite linking strategies, and more. We handle SEO reporting with proprietary sources as well as Google Analytics, Webmaster tools, and Raven Tools, among others.

Since affiliate marketing was in its infancy, we've worked with a variety of partners across multiple categories. Today, we rely on leading networks, including Commission Junction, Linkshare, and Performics, to successfully develop and launch your affiliate marketing program. More than managers, we act as brand stewards, constantly screening, policing, and rewarding affiliates. And to ensure we maximize your ROI, we identify "super" affiliates for unique marketing opportunities.

We create comprehensive CAN-SPAM-compliant email marketing strategies to fit your specific needs – retention, sales, prospecting, and customer service automation. Our email marketing services include, but are not limited to list building, renting, and buying in association with top vendors, such as Walter Karl, Return Path, Info USA, and World Data. Key service providers like Exact Target, Cooler, Blue Hornet, and Silver Pop allow us to track and collect data such as deliverability, open rates, and clicks.

Tightly integrated mobile marketing campaigns enrich brand interaction and favorability. As part of our mobile marketing services, we identify the optimal strategy and deliver results-driven executions across WAP, in-app, and geo-local executions.