San Diego, CA

This position is responsible for developing measures of performance across web marketing tactics, analyzing activity across online channels, and representing client interests in interactive marketing plans and strategies.

This position is responsible for, but not limited to:

• Leading efforts to define key performance indicators (KPIs) for clients based on business goals and online marketing campaigns resulting in monthly dashboard reporting.
• Plan Web analytics program implementation, tool configuration, code integration and reporting using Omniture SiteCatalyst, Coremetrics and Google Analytics.
• An attitude that can inspire and mentor other designers, as well as communicate concepts, strategies and critiques in a team environment and bring their designs to a whole new level
• Defining attribution models as related to online marketing campaigns including search engine marketing, search engine optimization (SEO), display advertising, affiliate, email and social media.
• Overseeing data analysis and conclusion/insight development. Reporting findings & updating agency and client teams.
• Designing, recommending, and managing research to inform all client initiatives.
• Synthesizing research results and campaign/site metrics with other relevant information and developing business implications and recommendations for agency clients.
• Managing reporting tools and vendor relationships, including contract negotiations.

• Strong knowledge of research, data collection, statistics and data analysis techniques
• Bachelor's degree or equivalent work experience is required
• 2+ years experience conceptualizing, planning and executing reporting and analytic applications with demonstrable record of success
• 2+ years of experience in web marketing including direct experience with SEO, SEM, Display, Affiliate, Email and Social Media
• Strong business analyst skills and experience (source system analysis, data warehousing and reporting, application integration)
• Strong MS Excel experience, modeling skills desired
• Ability to meet aggressive deadlines and provide quick turnaround in a rapid growth/high change environment
• Solid attention to detail and a resourceful problem solver
• Must be able to work in a fast-paced, hands-on team environment
• Excellent oral, written, interpersonal and group presentation skills
• Ability to multi-task, work well under pressure, prioritize and meet deadlines
• Flexible, open-minded, and solution-oriented with the ability to adapt to a fast paced Internet environment

To apply for this position, send your resume and a cover letter to jobs@meadigital.com. No phone calls.