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Assistant SEM/Marketing Strategist
Location
San Diego, CA
Job Summary
This is an entry level position and reports directly to the Sr. Marketing Strategist. As an Assistant Marketing Strategist, you will be providing support for tactics that involve SEM, SEO, Affiliate, Email and Comparison Shopping.
The Sr. Strategist will depend on the Assistant Strategist to pull reports from 3rd party tools, update monthly / weekly reports, help with competitor research and assist in media billing responsibilities. You will be exposed to high level marketing strategy and concepts that will require you to think critically while being accurate in execution. This position is for an extremely detail oriented person.
Responsibilities
This position is responsible for, but not limited to:
- Developing an understanding of AdWords and Bing paid search marketing.
- Updating SEM reporting, creating performance reports that coincide with paid search optimizations, and putting together graphs that demonstrate trends in the data.
- Being the primary point of contact for client product updates; which involves keeping track of discontinued items and logging new inventory.
- Assist in keyword research for SEO and build-outs for SEM.
- Help with Affiliate reporting on an as needed basis.
- Working with Accounting for general invoicing and tracking of media expenditures.
- Email list hygiene management and email reporting.
- Email QA, competitor research and click activity analysis.
- Act in a supporting role to the online marketing team.
Required Skills/Knowledge/Attributes
- Qualified candidates will possess a Bachelor’s degree in marketing, advertising or communications.
- 6 months – 1 year experience in an Internship or related program that has exposed the candidate to the digital marketing space.
- Proficiency in Microsoft Excel, Word and PowerPoint.
- Strong organizational skills as well as analytics abilities.
- Be comfortable multi-tasking.
- Strong mathematical and analytical skills.
- Self-motivated, appetite for learning and keen ability to focus on daunting tasks.
Not required, but preferred:
- Google Advertising Professional Certification
- Google Analytics Qualified
- Email marketing certification
For more information, contact jobs@meadigital.com.
Thank You.
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