Category Archives: Social Media

Part one of this two-part blog series took a close look at the new features of Facebook Timeline, including tips on how to take advantage of the most significant changes. Part two delves more deeply into Timeline’s impact on marketers … Continue reading

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Earlier today, Google Analytics launched new social media reports, which provide deep insight into how consumers engage with your content via social media networks, both on and off your website. The new reports provide performance data on: Socially engaged visitors’ … Continue reading

  Facebook recently announced that all existing brand pages would be automatically upgraded to Timeline on March 30, 2012. For page admins, the news is underscored by an entirely new set of features they must become familiar with in order … Continue reading

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My grandmother was an avid scrap-booker. She collected pictures, autumn leaves, theater tickets, candy bar wrappers, postcards; you name it. And if you were lucky enough to peruse one of her creations, it was like looking into her soul – … Continue reading

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Google recently announced changes to its privacy settings for all accounts, which eliminate redundancies and essentially create one centralized Google ad network. The new policies will, in Google’s words, “tailor your search results based on interests you’ve expressed in Google+, … Continue reading

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Black Friday. Cyber Monday. Christmas, Hanukah, Kwanza, and Festivus. The holidays are a busy time for marketers. As your to-do list expands this winter, we’ve come up with three easy ways to keep your Facebook marketing efforts piping hot. Tip … Continue reading

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The ways in which we share our lives via social platforms are varied and evolving.  On any given day you may check in on Foursquare, update your Facebook and Twitter accounts, post on LinkedIn and then maybe update your Twitter … Continue reading

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This year’s ad:tech conference hit home runs with impressive keynote speakers and insightful sessions that covered a slew of topics like search engine optimization (SEO), social media, performance marketing, email marketing, media buying, and innovation. Of course, it wasn’t all … Continue reading

As the pressure mounts to generate revenue during the holidays, it’s easy to feel overwhelmed by the amount of time and resources necessary to effectively optimize your ecommerce website. But even as the clock counts down to Christmas and New … Continue reading

Google recently launched Google+ Pages, a noteworthy merger of its social networking platform with the business world. Companies of all sizes can now create profiles that tout their products and services, while providing an interactive forum for avid and casual … Continue reading