Category Archives: Search Engine Optimization (SEO)

My grandmother was an avid scrap-booker. She collected pictures, autumn leaves, theater tickets, candy bar wrappers, postcards; you name it. And if you were lucky enough to peruse one of her creations, it was like looking into her soul – … Continue reading

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This year’s ad:tech conference hit home runs with impressive keynote speakers and insightful sessions that covered a slew of topics like search engine optimization (SEO), social media, performance marketing, email marketing, media buying, and innovation. Of course, it wasn’t all … Continue reading

As the pressure mounts to generate revenue during the holidays, it’s easy to feel overwhelmed by the amount of time and resources necessary to effectively optimize your ecommerce website. But even as the clock counts down to Christmas and New … Continue reading

At first glance, it seems Google’s “+1” button is a direct answer to Facebook’s “Like” button. But as it turns out, despite a handful of similarities, each provides a unique benefit to companies’ online marketing efforts. Fundamentally speaking, the “Like” … Continue reading

When Google Instant launched in September 2010, there was plenty of buzz around its impact on search engine optimization (SEO). Analysts worried it would be the end of the industry, but it proved to be just a fork in the … Continue reading

With the recent black hat SEO scandals surrounding big brands like JCPenney™, paid link building seems to be the biggest blip on the industry radar as agencies and clients contemplate their next move. Launch a paid link building campaign or … Continue reading