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About Clickosity
Online marketing is constantly evolving — a simple, yet altogether complex notion that inspired us to dedicate a blog to it. At Clickosity, our crack staff will dissect the newest, most pertinent trends, tactics, and technologies in the industry. It's also where you can share your thoughts, ask questions, and interface with authors and fellow readers.
We'll discuss online strategy, integration, and measurement. We'll consider the future of search, display, social, and mobile. We'll provide commentary on must-read articles. We'll discuss the inner workings of our agency (shameless self-promotion will be minimal). And much more. But whatever we post, we'll keep it short, sweet, and relevant.
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Contact
For more information, please visit www.meadigital.com
1111 6th Ave., Floor 6San Diego, CA 92101(p) 619.308.5266(f) 619.238.8923Join us on:
Category Archives: Search Engine Marketing (SEM)
8 Google Sitelink Best Practices – Optimizing Adword’s Sitelinks Performance
Google Sitelinks are being updated constantly and new ad extension formats are tested just as often. But are you taking full advantage of them? Review the Google Sitelink best practices outlined below to find out.
Google’s Privacy Settings Usher In a New Era of Paid Search
Google recently announced changes to its privacy settings for all accounts, which eliminate redundancies and essentially create one centralized Google ad network. The new policies will, in Google’s words, “tailor your search results based on interests you’ve expressed in Google+, … Continue reading
Integrate Data Feed Management Into Your Marketing Mix
Product data feeds are crucial for online marketers. They make it possible to promote products effectively and efficiently across the web. Unfortunately, many online marketers don’t possess the expertise or support necessary to create and manage them properly.
Branded Keywords – Why You Should Buy Your Branded Terms
By buying branded keywords, marketers are able to convert customers that are aware of their brands. But beyond ROI, branded keywords also benefit higher funnel tactics that don’t have a clear return associated with their performance. Even if your brand … Continue reading
11 Holiday eCommerce Marketing Tips & Examples
As the pressure mounts to generate revenue during the holidays, it’s easy to feel overwhelmed by the amount of time and resources necessary to effectively optimize your ecommerce website. But even as the clock counts down to Christmas and New … Continue reading
SMX West 2011 Recap – Tips for Optimizing Search Marketing Campaigns
SMX 2011 is a “must attend” search and social media marketing event on the West Coast that covers the ins and outs of internet marketing, including search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile … Continue reading
IRCE 2011 Recap: Helpful Tips, Best Practices & Key Takeaways
At the Internet Retailer Conference and Exhibition 2011 (IRCE 2011), there were a number of trending topics – e-commerce strategies, paid search, mobile shopping behavior, social buying, and mobile email campaigns to name a few. We’ve compiled an abridged list … Continue reading
Search Marketing 2011 Insights
Mike Maiman, Performance Team Supervisor, addresses the state of search marketing and its role in generating ROI. Particularly, how the tactic is becoming faster, smarter, and more personalized. He also looks at the ongoing competition between major industry players such … Continue reading