Category Archives: Marketing Trends

I cancelled cable six months ago and don’t ever intend to bring it back. It’s not because I don’t watch TV. When I had cable, I was addicted to The Food Network and Bravo, and my boyfriend can’t live without ESPN. We just … Continue reading

Tags: , , ,

Part one of this two-part blog series took a close look at the new features of Facebook Timeline, including tips on how to take advantage of the most significant changes. Part two delves more deeply into Timeline’s impact on marketers … Continue reading

Tags: , , ,

My grandmother was an avid scrap-booker. She collected pictures, autumn leaves, theater tickets, candy bar wrappers, postcards; you name it. And if you were lucky enough to peruse one of her creations, it was like looking into her soul – … Continue reading

Tags: , ,

Google recently announced changes to its privacy settings for all accounts, which eliminate redundancies and essentially create one centralized Google ad network. The new policies will, in Google’s words, “tailor your search results based on interests you’ve expressed in Google+, … Continue reading

Tags: , , , , ,

As a “Millennial” stuck in the Dark Ages with a Blackberry, I was slightly embarrassed to write this post. Let’s just say I was extremely unfamiliar with the Shazam app until recently. There, I said it. It feels good to … Continue reading

Tags: , , ,

Black Friday. Cyber Monday. Christmas, Hanukah, Kwanza, and Festivus. The holidays are a busy time for marketers. As your to-do list expands this winter, we’ve come up with three easy ways to keep your Facebook marketing efforts piping hot. Tip … Continue reading

Tags: , , , ,

I’m in the market for a pair of high heels. Naturally, I’ve been comparison-shopping online in hopes of finding the best deal. At the same time, Facebook and Google have been serving me ads for shoes. It’s like they know!

Tags: , , ,

After being involved in affiliate marketing for a little more than two years, I jumped at the opportunity to attend the 13th annual Commission Junction University convention in Santa Barbara, CA. Better known as CJU, this three-day event is considered … Continue reading

Today Google launched Flow Visualization reports for Google Analytics. This feature is a compelling solution to an old problem – analyzing visitor paths throughout a website in a scalable way. Flow Visualization displays how visitors get to the site and what … Continue reading

Facebook Connect launched in mid-2008, allowing users to create a “universal” identity that could be used on any website as an alternative to its standard sign up process. Two years later, with Facebook’s member base reaching the half-billion mark and … Continue reading