Category Archives: Facebook

Part one of this two-part blog series took a close look at the new features of Facebook Timeline, including tips on how to take advantage of the most significant changes. Part two delves more deeply into Timeline’s impact on marketers … Continue reading

Tags: , , ,

  Facebook recently announced that all existing brand pages would be automatically upgraded to Timeline on March 30, 2012. For page admins, the news is underscored by an entirely new set of features they must become familiar with in order … Continue reading

Tags: , ,

Black Friday. Cyber Monday. Christmas, Hanukah, Kwanza, and Festivus. The holidays are a busy time for marketers. As your to-do list expands this winter, we’ve come up with three easy ways to keep your Facebook marketing efforts piping hot. Tip … Continue reading

Tags: , , , ,

Google recently launched Google+ Pages, a noteworthy merger of its social networking platform with the business world. Companies of all sizes can now create profiles that tout their products and services, while providing an interactive forum for avid and casual … Continue reading

Overshadowed by the unveiling of Timeline were Facebook’s most recent enhancements to its Page Insights tool. Now, users can drill down into the analytics of both their pages and their posts. But the most significant change is the addition of … Continue reading

Facebook Connect launched in mid-2008, allowing users to create a “universal” identity that could be used on any website as an alternative to its standard sign up process. Two years later, with Facebook’s member base reaching the half-billion mark and … Continue reading

The conversation a brand has with its social media following is invaluable for driving loyalty and consideration, which is why twenty thousand active Facebook followers is much more desirable than a million dormant followers. Historically, however, marketing efforts centered on … Continue reading

Google Analytics recently launched social media reporting for social interactions such as Twitter Tweets, Facebook Likes, and Google+ interactions. This launch is so meaningful that Google created a new tracking function, similar to event tracking, which will be used to … Continue reading