Category Archives: Email Marketing

Social media is hot right now. Display boosts view-through. Pay-per-click (PPC) is ideal for in-market shoppers. But email is arguably the king of the online marketing mountain. Since 1993, it has demonstrated a unique ability to connect with both new … Continue reading

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As an ecommerce marketer, it takes more than a sophisticated email service provider (ESP) to boost your email marketing ROI. You must think beyond execution. Short sightedness and quick turnaround in the absence of a systematic process is the enemy … Continue reading

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This year’s ad:tech conference hit home runs with impressive keynote speakers and insightful sessions that covered a slew of topics like search engine optimization (SEO), social media, performance marketing, email marketing, media buying, and innovation. Of course, it wasn’t all … Continue reading