Category Archives: E-Commerce

As an ecommerce marketer, it takes more than a sophisticated email service provider (ESP) to boost your email marketing ROI. You must think beyond execution. Short sightedness and quick turnaround in the absence of a systematic process is the enemy … Continue reading

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Black Friday. Cyber Monday. Christmas, Hanukah, Kwanza, and Festivus. The holidays are a busy time for marketers. As your to-do list expands this winter, we’ve come up with three easy ways to keep your Facebook marketing efforts piping hot. Tip … Continue reading

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I’m in the market for a pair of high heels. Naturally, I’ve been comparison-shopping online in hopes of finding the best deal. At the same time, Facebook and Google have been serving me ads for shoes. It’s like they know!

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As the pressure mounts to generate revenue during the holidays, it’s easy to feel overwhelmed by the amount of time and resources necessary to effectively optimize your ecommerce website. But even as the clock counts down to Christmas and New … Continue reading

Facebook Connect launched in mid-2008, allowing users to create a “universal” identity that could be used on any website as an alternative to its standard sign up process. Two years later, with Facebook’s member base reaching the half-billion mark and … Continue reading

Google Analytics Premium In early September 2011, Google Analytics Certified Partners (GACP) were given an exclusive sneak peak of Google Analytics Premium. As a GACP, we were one of the first to perform an in-depth review of the premium analytics … Continue reading

Online sales tax has been a hotly contested issue for many years. Opponents argue that instilling a sales tax will hinder the growth of online shopping. On the other hand, proponents believe e-retailers should be collecting sales tax to generate … Continue reading

SMX 2011 is a “must attend” search and social media marketing event on the West Coast that covers the ins and outs of internet marketing, including search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile … Continue reading

At the Internet Retailer Conference and Exhibition 2011 (IRCE 2011), there were a number of trending topics – e-commerce strategies, paid search, mobile shopping behavior, social buying, and mobile email campaigns to name a few. We’ve compiled an abridged list … Continue reading

Morgan Vawter, Web Analytics Manager, talks about the importance of digging into conversions to expose customer behavior as well as monitoring your revenue funnel to determine your website’s true ROI. As she points out, this data allows you to optimize … Continue reading