Category Archives: Analytics

Earlier today, Google Analytics launched new social media reports, which provide deep insight into how consumers engage with your content via social media networks, both on and off your website. The new reports provide performance data on: Socially engaged visitors’ … Continue reading

The ability to mine and decipher data is critical to understanding your business’ ongoing marketing efforts, optimizing those efforts, and ultimately boosting ROI.  Marketing dashboards, which are documents or web pages that organize the most timely, relevant, and actionable data … Continue reading

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Since the mass proliferation of the Smartphone, marketing pundits have been quick to label each of the following years the “Year of Mobile.” After nearly a decade of underwhelming proof, it seems 2011 will finally live up to the name. … Continue reading

As the pressure mounts to generate revenue during the holidays, it’s easy to feel overwhelmed by the amount of time and resources necessary to effectively optimize your ecommerce website. But even as the clock counts down to Christmas and New … Continue reading

Overshadowed by the unveiling of Timeline were Facebook’s most recent enhancements to its Page Insights tool. Now, users can drill down into the analytics of both their pages and their posts. But the most significant change is the addition of … Continue reading

Today Google launched Flow Visualization reports for Google Analytics. This feature is a compelling solution to an old problem – analyzing visitor paths throughout a website in a scalable way. Flow Visualization displays how visitors get to the site and what … Continue reading

Google Analytics recently unveiled Google Analytics Right Now – a new set of reports that monitors activity on a website in real time. Typically, Google Analytics data records a lag time between one minute and 12 hours. Right Now refreshes … Continue reading

Google Analytics Premium In early September 2011, Google Analytics Certified Partners (GACP) were given an exclusive sneak peak of Google Analytics Premium. As a GACP, we were one of the first to perform an in-depth review of the premium analytics … Continue reading

As a Google Analytics Certified Partner (GACP), MEA Digital received an exclusive invitation to attend the Google Analytics Partner Summit in Mountain View, California.

Google Analytics recently launched social media reporting for social interactions such as Twitter Tweets, Facebook Likes, and Google+ interactions. This launch is so meaningful that Google created a new tracking function, similar to event tracking, which will be used to … Continue reading