Google Analytics Premium

Google Analytics Premium: Exclusive First Look

In early September 2011, Google Analytics Certified Partners (GACP) were given an exclusive sneak peak of Google Analytics Premium. As a GACP, we were one of the first to perform an in-depth review of the premium analytics product, performing side-by-side comparisons with competitors’ solutions as well as the free version of Google Analytics.

What businesses are a good fit for Google Analytics Premium?

In a market historically overshadowed by Omniture, CoreMetrics, and WebTrends, Google Analytics Premium stands up to the competition with a slew of features such as increased processing, SLAs, attribution modeling, and more. It’s specifically designed for enterprise clients that:

• Garner more than 500,000 page views per month.
• Require maximum uptime, reliability, and support.
• Require complex implementations, including event tracking, custom variables, and more.
• Integrate Google Analytics data with other sources, such as customer databases.
• Require complex tracking, such as attribution modeling.
• Run display campaigns, which are served through DoubleClick.
• Require complex pathing and visualizations of visitor activity.

Gucci, Papa John’s, Travelocity, eHarmony, and TransUnion have already implemented Google Analytics Premium. No doubt there will be more major brands joining this elite list in the near future, helping Google claim a greater share of the market.

For a closer look at Google Analytics Premium, a more detailed list of features has been included below.

Google Analytics Premium: Key Strengths

• Increased processing power – Up to 1 billion hits per month (free version can process 10 million per month)




• Service Level Agreements
  • An agreement between your company and Google Analytics which covers up-time, reliability, and data ownership
  • You own your data, and Google Analytics guarantees it
  • 99.9% on collection up-time, 99% on reporting up-time, and 98% on on-time data freshness
  • Decreased lag time – data is guaranteed to be fresh within four hours




• Advanced Analytics tools
  • 50 custom variables (the free version offers five)
  • Attribution modeling multi-channel funnels




• Improved access control list, with advanced admin and user capabilities




• Un-sampled reports
  • Up to one million rows of un-sampled data (the free version includes 50,000 rows of data)




• Dedicated Support
  • 24-7 product emergency escalation support
  • Custom implementation, troubleshooting and support
  • Dedicated account management
  • Phone and email support
  • Live training

Google Analytics Premium: Attribution Modeling

• Instantly compare multiple attribution models including:
  • First click
  • Last click
  • Even
  • Path position
  • U-Curve
• Attribution model customizations
  • Weight visits by site engagement (e.g., bounce, time on site, etc.)
  • Weight impressions vs. clicks
  • Weight branded vs. generic search

Let us know if you have any questions or feedback in the comments section below!


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