Google Analytics Social Media Reporting

Google Analytics recently launched social media reporting for social interactions such as Twitter Tweets, Facebook Likes, and Google+ interactions. This launch is so meaningful that Google created a new tracking function, similar to event tracking, which will be used to measure and analyze them. Fittingly, it’s labeled _trackSocial.

Though this isn’t an out-of-the-box tracking solution, and typically requires a significant understanding of programming, we’ve created a simple step-by-step implementation guide for your own website. A brief introduction has been included below, and you can download the full guide here.

What activities can be tracked in Google Analytics social engagement reporting?

Google +1

Twitter Tweets & Follows

Facebook Likes, Unlikes, Shares & Comments

Linkedin Shares

What do the Google Analytics social reports look like?

Google social tracking reports are only accessible in version five of Google Analytics, so if you are still using an older version, now is a good time to upgrade to the new interface.

The reports feature social activity, including what content is shared. It also provides insight into where the user performed the action. Further, it is possible to segment socially engaged vs. not-engaged visitors and compare their behavior with your site behavior. Ultimately, you can determine if socially engaged visitors, those that shared content, are more likely to complete tasks, stay on your site longer, and/or make a purchase.

Will Google Analytics automatically report on social interactions ?

Interactions with Google+ buttons placed on your website will be automatically tracked in Google Analytics. However, Facebook & Twitter analytics data requires additional tracking customizations. Fortunately, our implementation guide makes it simple to set up tracking for interactions such as Tweets, Likes, Unlikes, and Shares.

Download the Guide Here

See it in action.

For a working example of Google’s social tracking, click here. The demonstration includes tracking for Facebook “Likes”, “Unlikes,” “Sends,” Twitter Tweets, and Google+. Then click “View Source” to see an example of the code you’ll need for your own website. And for a full break down, including detailed instructions as well as code, click here to view the guide.

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Let us know if you have any questions or feedback in the comments section below!