Monthly Archives: June 2011

At the Internet Retailer Conference and Exhibition 2011 (IRCE 2011), there were a number of trending topics – e-commerce strategies, paid search, mobile shopping behavior, social buying, and mobile email campaigns to name a few. We’ve compiled an abridged list … Continue reading

Morgan Vawter, Web Analytics Manager, talks about the importance of digging into conversions to expose customer behavior as well as monitoring your revenue funnel to determine your website’s true ROI. As she points out, this data allows you to optimize … Continue reading

Kira Young, Media Supervisor, discusses the impact of display advertising on Facebook as well as the recent issues surrounding the collection of cookie data. Watch and learn how you can monetize social efforts by measuring the value of a fan … Continue reading

Mike Maiman, Performance Team Supervisor, addresses the state of search marketing and its role in generating ROI. Particularly, how the tactic is becoming faster, smarter, and more personalized. He also looks at the ongoing competition between major industry players such … Continue reading

Jacque Turner, Senior Account Executive, shares insights on the future of social media. Specifically, how it will impact marketing in three key channels – e-commerce, gaming, and search – and its integral role in generating sales and driving ROI.

Interactive Day is always one of the industry’s most highly anticipated events and this year didn’t disappoint. In attendance were thousands of esteemed executives, marketers, and representatives from major companies like Google, Facebook, Groupon, Pandora, and more. They met to … Continue reading