MEA Digital | Clickosity | Online Marketing Agency Blog

FEB

Integrate Data Feed Management Into Your Marketing Mix

Posted February 14, 2012 by Michael

Product data feeds are crucial for online marketers. They make it possible to promote products effectively and efficiently across the web. Unfortunately, many online marketers don’t possess the expertise or support necessary to create and manage them properly.

Continue reading →

Tags: Comparison Shopping Engines (CSEs), Google Merchant Center, Google Product Extensions, Google Product Listing Ads, Google Shopping, Product Data Feeds, Product Feed Management

FEB

Shazam Connects TV and Mobile for the Super Bowl

Posted February 2, 2012 by Kate

Shazam! Connects TV and Mobile for the Super Bowl

As a “Millennial” stuck in the Dark Ages with a Blackberry, I was slightly embarrassed to write this post. Let’s just say I was extremely unfamiliar with the Shazam app until recently. There, I said it. It feels good to get it out.

For those of you climbing out from under that rock with me, Shazam is a wildly popular app used to identify “that one song with that one singer and that one guitar solo.” More accurately, it tags music based on ten-second snippets of audio, and relays the artist, song, and album back to the user. Continue reading →

Tags: mobile apps, shazam, super bowl ads, super bowl commercials

FEB

4 Tips to Boost Email Marketing ROI

Posted February 2, 2012 by Shalom

As an ecommerce marketer, it takes more than a sophisticated email service provider (ESP) to boost your email marketing ROI. You must think beyond execution. Short sightedness and quick turnaround in the absence of a systematic process is the enemy of success.

boost-email-marketing-roi

Typically, email skeptics are those marketers that have taken shortcuts in their programs and are experiencing poor metrics such as low returns, wayward consumers/subscribers, and SPAM detectors, as a result.

But if you invest the time and capital in email segmentation and testing, you’ll see positive results. In fact, the Direct Marketing Association recently compared email to other popular online marketing channels in a publication titled The Power of Direct Marketing: ROI, Sales, Expenditures, and Employment in the US. As you’ll see in the excerpted table below, while email diminishes slightly year over year, it boasts a staggeringly high ROI when compared to mobile marketing and social networking. Even more glorified tactics like search and display don’t stack up in terms of return. * Continue reading →

Tags: best practices, boost ROI, email marketing, email segmentation, email testing, tips

JAN

Five Tips to Create a Killer Marketing Dashboard

Posted January 20, 2012 by Jeff

Create a Killer Marketing Dashboard

The ability to mine and decipher data is critical to understanding your business’ ongoing marketing efforts, optimizing those efforts, and ultimately boosting ROI. Marketing dashboards, which are documents or web pages that organize the most timely, relevant, and actionable data for top management, are central to this process. Continue reading →

Tags: analytics, best practices, marketing dashboard, tips

JAN

Branded Keywords – Why You Should Buy Your Branded Terms

Posted January 9, 2012 by Michael

Buying Branded Terms

By buying branded keywords, marketers are able to convert customers that are aware of their brands. But beyond ROI, branded keywords also benefit higher funnel tactics that don’t have a clear return associated with their performance.

Even if your brand ranks well in organic search results, there are five good reasons to buy branded terms.

Continue reading →

JAN

Mobile Analytics: How to Capitalize on the Growing Market

Posted January 5, 2012 by Jeff

Mobile Analytics: How to Capitalize on the Growing Market

Since the mass proliferation of the Smartphone, marketing pundits have been quick to label each of the following years the “Year of Mobile.” After nearly a decade of underwhelming proof, it seems 2011 will finally live up to the name. As the latest statistics show, the mobile market is growing like never before. Continue reading →

DEC

Merry Christmyths from MEA Digital

Posted December 23, 2011 by MEA Digital

Merry Christmyths from MEA Digital

‘Tis the season for cat’s dodging poinsettias, people dodging petrified fruitcake, and excessively-adorned pine trees catching fire.

In the spirit of the holidays, we’ve created an infographic that takes a closer look at these time-honored traditions. Admittedly, it’s filled with half-truths. But it’s 100% keepin’-it-real.

It’s also downloadable, printable, and shareable with people that think “fun facts” are basically brain confetti. As long as the term “facts” is used loosely.

Check it out.

Tags: holiday, Infographic, Merry Christmyths

DEC

3 Tips for Effective Holiday Facebook Marketing

Posted December 14, 2011 by Jon

3 Tips for Effective Holiday Facebook Marketing

Black Friday. Cyber Monday. Christmas, Hanukah, Kwanza, and Festivus. The holidays are a busy time for marketers. As your to-do list expands this winter, we’ve come up with three easy ways to keep your Facebook marketing efforts piping hot.

Tip #1: Monitor Ad Campaigns Closely According to Facebook, social sites boasted a 17% increase in unique visitors during the 2010 holiday season. During that same period, socially active consumers that also visited retail sites were twice as likely as the average visitor to convert. Not surprisingly, eMarketer found that 72.5% of US online retailers invested in promotions on their pages in that time, while Facebook experienced a 38% increase in cost-per-click (CPC). In short, the competition is fierce. With more and more brands vying for the attention of users on Facebook, the cost to reach them will invariably rise. In 2011, be mindful of CPC spend and make sure your bids are competitive enough to avoid a dip in performance. If you’re launching a new campaign, factor rising seasonal costs in your budget. Continue reading →

Tags: CPC, Facebook, holiday, marketing trends, social media

DEC