The Rise of Digital Media (And What it Means for Advertisers)
I cancelled cable six months ago and don’t ever intend to bring it back. It’s not because I don’t watch TV. When I had cable, I was addicted to The Food Network and Bravo, and my boyfriend can’t live without ESPN. We just got tired of paying hundreds of dollars a year for content we can watch online via Netflix, Hulu Plus, Amazon Prime, Jetflicks, NFL Mobile, and ESPN3, just to name a few.
Facebook Timeline's Impact on Marketers
Part one of this two-part blog series took a close look at the new features of Facebook Timeline, including tips on how to take advantage of the most significant changes. Part two delves more deeply into Timeline’s impact on marketers and paid advertising.
Logout Ads
Logout ads (i.e., the ad units that appear when logging out of Facebook) take up significant real estate and represent the first large-scale branding opportunity. It’s ideal for rich media and will no doubt be highly appealing to marketers with big budgets and/or short timeframes to generate ROI. In fact, Microsoft Bing, Subway, Titanic 3D, Ford, and Samsung have already taken advantage. The biggest issue may be the lack of potential impressions – many users don’t ever log out of their accounts whether on their personal computers or mobile devices. Continue reading
8 Google Sitelink Best Practices
Google Sitelinks are being updated constantly and new ad extension formats are tested just as often. But are you taking full advantage of them? Review the Google Sitelink best practices outlined below to find out. Continue reading
5 Best Practices for Email Marketing
Social media is hot right now. Display boosts view-through. Pay-per-click (PPC) is ideal for in-market shoppers. But email is arguably the king of the online marketing mountain.
Since 1993, it has demonstrated a unique ability to connect with both new and current customers in a way no other tactic can. In fact, according to ExactTarget, more than 93% of online consumers are “subscribers,” and have provided their email address to at least one company or brand. It’s a wonder with statistics like this that an email marketing program isn’t a must-have for a brand looking to increase ROI. Continue reading
Earlier today, Google Analytics launched new social media reports, which provide deep insight into how consumers engage with your content via social media networks, both on and off your website. The new reports provide performance data on:
Facebook Timeline for Brands - What's New?
Facebook recently announced that all existing brand pages would be automatically upgraded to Timeline on March 30, 2012. For page admins, the news is underscored by an entirely new set of features they must become familiar with in order to continue to maximize their brand’s social marketing efforts on the popular platform. A tall task that inspired this two-part blog series.
7 Ways to Leverage Pinterest to Market Your Business
My grandmother was an avid scrap-booker. She collected pictures, autumn leaves, theater tickets, candy bar wrappers, postcards; you name it. And if you were lucky enough to peruse one of her creations, it was like looking into her soul – a glimpse at her greatest passions and best memories.
Looking back, it seems Nana was well ahead of her time. While the act of physically scrapbooking is ancient history, it’s more modern, digital form has taken the web by storm thanks to the social sensation Pinterest. Continue reading
American Pistachio Growers Annual Conference
We were especially proud to call American Pistachio Growers (APG) a client of ours after attending the APG Annual Conference in San Diego to help unveil the voluntary agricultural trade association’s new Drupal-based website. Members and non-members alike gathered for an unbelievable event to discover more about the industry, network, and hear the latest news. Continue reading
Google's Privacy Settings Impact Paid Search
Google recently announced changes to its privacy settings for all accounts, which eliminate redundancies and essentially create one centralized Google ad network. The new policies will, in Google’s words, “tailor your search results based on interests you’ve expressed in Google+, Gmail, and Youtube.” Continue reading
Product data feeds are crucial for online marketers. They make it possible to promote products effectively and efficiently across the web. Unfortunately, many online marketers don’t possess the expertise or support necessary to create and manage them properly.
Online marketing is constantly evolving — a simple, yet altogether complex notion that inspired us to dedicate a blog to it. At Clickosity, our crack staff will dissect the newest, most pertinent trends, tactics, and technologies in the industry. It's also where you can share your thoughts, ask questions, and interface with authors and fellow readers.
We'll discuss online strategy, integration, and measurement. We'll consider the future of search, display, social, and mobile. We'll provide commentary on must-read articles. We'll discuss the inner workings of our agency (shameless self-promotion will be minimal). And much more. But whatever we post, we'll keep it short, sweet, and relevant.
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